Behold: The Tweeting Bra

The campaign centers around Greek actress Maria Bakodimou and will last for two weeks. A dedicated website for the campaign includes tips for performing self-examinations and, of course, a Twitter account for the social bra.

This isn’t the first time a marketer has rigged up a piece of clothing to connect with Twitter. A few years ago, artist Imogen Heap wore a specially crafted dress at the Grammys, which displayed Twitter pictures from fans. Microsoft created something similar the following year.

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