Google’s New Features To Make Search More Personalized


Internet major Google is adding new features to its popular services like search page, maps and YouTube to provide more personalized information especially related to day to day lives of its users.

Weather updates at the start of the day of or traffic movement during the office hours are some of the information that most of the users look for daily, Kentaro Tokusei, Product Management Director (Japan) said at the company event here yesterday.

Now a user will not have to look for these pieces of information separately. The new feature Google now provides all these updates on the user’s home page, he said.

“Providing right information at right time is the main aim of this feature,” he said.

When asked about the privacy concerns of users, he said the features will not include storing of such specific information if a user does not opt for it. ” It would be off by default and a user will have to first ask for such feature,” he said. Google will soon roll out these updates, he added.

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